Step 1:
The Strategy: Structuring & Launching the BBLR Program
When evaluating our offerings, my job was to strategically structure and position the Buy the Best, List the Rest system as a scalable, high-converting program.
Rather than simply selling a course, I designed a full-stack marketing and education system that would educate, engage, and convert.
We created a value-driven entry point—a free 20-minute masterclass that gave agents real insights upfront before ever being pitched, positioning the program as a no-brainer investment.
From there, I structured and developed a full marketing ecosystem, including:
✅ A high-ticket sales page designed to convert interested agents into paying members
✅ A strategic email sequence that nurtures leads and keeps them engaged
✅ A high-performing ad campaign that attracts qualified agents, not just general traffic
Every piece of this system was carefully designed to generate high-quality leads and maximize conversions—creating an education platform that truly sells itself.
Step 2:
Developing Ads & Lead Magnets That Drive High-Intent Leads
Once we had the Buy the Best, List the Rest program structured, the next step was making sure we were attracting the right kind of agents—those who were serious about leveling up their business.
Rather than just running cold ads pushing a high-ticket offer, we created high-value lead magnets—including free masterclasses and courses—that naturally pulled in motivated agents.
✅ Masterclasses & Free Courses: We designed value-packed trainings that gave agents real, actionable insights before they ever saw a sales pitch. This built trust and made conversions easier.
✅ High-Converting Ads: The ads I wrote and structured positioned the cash offer strategy as the ultimate way to get more listings with less effort—a message that instantly resonated with agents tired of chasing leads.
✅ Laser-Focused Targeting: We didn’t just blast ads to anyone in real estate. We dialed in our targeting to find agents most likely to take action.'
This intentional strategy didn’t just bring in leads—it brought in the right leads, making every step of the sales process more effective.
Step 3:
A Hands-Off Sales System Designed to Scale
With a steady flow of high-quality leads coming in, the next step was making the sales process as automated and scalable as possible.
Instead of relying on Blake to personally sell each deal, we’re bringing in dedicated closers who are trained to handle calls and close deals using our proven framework.
Every lead that enters the system is automatically nurtured, warmed up through our email sequences, and booked into a structured call process that maximizes conversions.
With everything in place, we’re on track to scale this to $1 million+ by the end of the year—without requiring Blake to be involved in the day-to-day sales process.
This isn’t just about selling a course—it’s about building a machine that runs on its own, scales effortlessly, and generates revenue on autopilot.