The Contractor Consultants

When I collaborate with a company, I typically create video content featuring the owner, employees, and products. However, with TCC, the team was remote and too busy to participate in content creation. To overcome this, I implemented a viral content strategy focused on driving traffic to our page. The videos targeted contractors, ensuring a portion of the viewers naturally aligned with our ideal clients—contractor CEOs. To capture interest, we included a pinned comment on every viral video that briefly explained our service and directed viewers to learn more via the link in our bio. This approach ensured that even casual viewers could easily understand what we offer and take the next step. We also supplemented this with strategic outbound messaging to generate leads and close more deals effectively.